BP Mobility Hub
Designing for the future
We were commissioned to help design and implement a future mobility hub within Greenwich. It would:
Be the first of its kind in the UK
Offer electric vehicle charging
Offer other services that encourage sustainable and active travel and multi-modal travel options
Have the opportunity to provide further convenience offers/services that cater to local population needs
The role of DG Cities
We worked with BP to identify site requirements and potential mobility service providers. A detailed KPI framework was also developed, based around 6 measures: technical, behavioural and demographic, financial, perceptions towards BP, perceptions towards other brands and wider impacts. Each set of measures was benchmarked where possible, and designed to provide an integrated, holistic oversight of performance within the mobility hub.
The end result was a clear project plan for the development of a BP Smart Mobility Hub through concept to build phase.
Why is this work important?
Mobility Hubs are a mix of co-located transport options, usually focussed around the interface between mass public transport and ‘last-mile’ mobility solutions.
There is a growing interest in Mobility Hubs and their potential to enable shared sustainable transport options. In recent years we have seen a shift away from individual vehicle ownership to shared use models and an increasing interest in micro-mobility (e.g. e-bikes) in cities. But to enable people to make seamless journeys - transferring from mass transport to other modes for the ‘last mile’ - we need to provide the infrastructure to enable that to happen. Mobility Hubs offer a potential solution to this need. Our work in designing a Mobility Hub and understanding the infrastructure requirements of the hub was the first step in the journey towards making that a reality at Greenwich Peninsula and our whole-city approach to working meant that we didn’t just view this with our “Future of Mobility” hat on, but with inputs from our Integrated Planning and Research & Service Design practices.